Balanced and optimal diet for puppies, toys & small breeds, 2 to 12 months of age…offering several nutritional benefits for a long, healthy and happy life!

Your Sustainable and Ideal Alternative Protein!

A high-quality single-celled mycoprotein with a profile of essential amino acids that makes it the ideal pet food ingredient. Our Alternative Protein has an amino acid profile that’s similar to chicken, but has the advantage of generating much lower GHG’s emissions in its production and lifecycle.

So, a smart alternative to traditional animal proteins, and a great choice, both for the benefits of our pets, and the ecosystem!

For more details click here: ProteinNH +

27% sustainable protein content in each Puppy Toy & Small Breeds formula bag will provide your puppy with all the energy needed for an active and happy life!

The most common food allergens in pets are animal proteins, especially those from dairy products, beef, lamb, chicken and chicken eggs.  Other common allergen sources are grains like soy or gluten (from wheat).

Thanks to our non-animal protein and entirely grain-free recipe, chances of your pet developing an allergy with Nature’s HUG^TM are virtually slim to none!


A mixture of Prebiotics, Probiotics and Postbiotics that will improve the pet’s microbiome health, immunity and vitality, using natural ingredients and state of the art technology!  

For more details:  OPTI BIOM Technology / Click here

Presence of Kale and Turmeric, natural anti-arthritic sources, plus addition of Calcium and Vitamin D3 will help your puppy obtain & maintain optimal bones structure…for an active and happy life!

The PROHAIR system provides a little extra to improve and promote the quality of your companion’s coat, as well as the health of its skin.  Sunflower oil, zinc, flaxseed and other Omega 3 and 6 fatty acids were also added to achieve a lustrous, healthy and shiny coat.

Entirely grain-free recipe, for fewer allergies and sturdier, more regular stools. No toxic and/or synthetic components, plus free of chemical fertilizers, herbicides and pesticides for more natural, richer and healthier nutriments in your Nature’s HUG^TM bag!
Our Nature’s HUG^TM fine, fresh, grade "A" ingredients are locally sourced.  Most of them from neighborhood growers, farmers & providers, situated close to our production facility in Ontario, Canada. 

We are very proud to support our local economy and community.  Plus, with proximity sourcing, we’re reducing our operational carbon footprint even more!

Whole green peas, dried yeast, canola oil (preserved with mixed tocopherols), potato protein, whole green lentils, whole chickpeas, monocalcium phosphate, whole flaxseed, sunflower oil (preserved with mixed tocopherols), calcium carbonate, sesame seeds, whole navy beans, apple pomace, sun cured alfalfa meal, natural flavor, salt, yeast culture, lecithin, choline chloride, tapioca, potassium chloride, DL-methionine, taurine, calcium propionate, betaine hydrochloride, vitamin E supplement, L- threonine, L-lysine, dried kelp, dried algae meal, yeast extract, chicory root extract, L- ascorbic acid (vitamin C), L-carnitine, carrots, pumpkin, apples, kale, spinach, pomegranate, cranberries, blueberries, blackberries, avocado, turmeric, green tea extract, yucca schidigera extract, fumaric acid, lactic acid, citric acid, malic acid, ferrous sulfate, zinc oxide, zinc proteinate, vitamin E supplement, copper sulfate, copper proteinate, sodium selenite, vitamin B12 supplement, folic acid, nicotinic acid, vitamin A supplement, calcium pantothenate, manganese oxide, manganese proteinate, riboflavin supplement, biotin, pyridoxine hydrochloride, thiamine mononitrate, vitamin D3 supplement, calcium iodate, cobalt proteinate, dried Enterococcus faecium fermentation product, dried Bacillus subtilis fermentation product, dried Bacillus licheniformis fermentation product, dried  Bacillus amyloliquefaciens fermentation product.

- Crude protein 27% min.
- Crude fat 15% min.
- Crude fiber 5% max.
- Moisture 10% max.
- Crude ash 6.5% max.
- Calcium 1.4% min.
- Phosphorus 1.2% min.
- Potassium 0.65% min.
- Magnesium 0.1% max.
- Vitamin A 15,000 IU/kg min.
- Vitamin D3 1,500 IU/kg min.
- Vitamin E 135 IU/kg min.
- Taurine 0.25% min.
- *Omega 6 fatty acids 4% min.
- *Omega 3 Fatty acids 1% min.

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feed your puppy according to the daily feeding guidelines

**Fresh water should always be available.**

After opening, please store in a cool dry place. See FAQ - Storage tips