It's about respect, sustainability and well-being!
As the world's population is projected to reach 11 billion by 2050, it is imperative that we establish more sustainable food systems to avoid inflicting severe harm on the environment. Pet owners, in particular, are becoming increasingly conscious of the need for sustainable pet food options that do not include animal protein.
They also demand that these alternatives provide the same level of nutritional value without any detrimental impact on their pets or the environment.
