It's about respect, sustainability and well-being!

With the world's population expected to reach 11 billion by 2050, we will need to develop more sustainable food systems to avoid causing a catastrophic impact on the environment.

People who own pets are increasingly interested in feeding their pets kibble that does not contain animal protein. They also expect to find the same nutritional values without a negative impact on their pets and the environment.

Healthy and "SUSTAINABLE" solution

Nature's HUG™ has developed recipes, for cats and dogs of all ages and breeds, that fully respect the principle of "SUSTAINABLE" development.

It has incorporated in its formulas a protein, more precisely the
protein NH+ which has similar properties to those of the animal protein.

Process for producing the protein NH+

Our protein NH+ is produced by fermentation. We know the benefits of this metabolic process on overall health. That's why we use it.

It takes less than a day for our alternative yeast protein to ferment, grow, and be harvested. This ensures a result equivalent to animal protein.

Instead of using large amounts of water, land, and feed to raise livestock for over a year, the
protein NH+ is grown in a fermenter in less than 24 hours. In a short period, we obtain a product that is nutritionally complete.

Our alternative protein generates less GHG (greenhouse gas) emissions than animal production. Also, we use much fewer natural resources to produce it.

GHG emissions

As shown, feeding a 40 lbs. dog throughout its entire lifetime emits as much GHG as a car that has traveled for several kilometers, depending on the type of traditional or raw food.

CO² emission per animal protein

The following graph illustrates the greenhouse gas emissions (in grams) generated by the production of one kilo of each type of protein.

Traditional meat production requires far more natural resources than our protein NH+

Feeding your pet Nature's HUG™ will significantly reduce your carbon footprint and will have a tremendous impact on the environment in a positive way!

Order a sample and get more!


When you order today, you'll receive a 4 lb cat bag or 5 lb dog bag (on our selected formulas) in addition to your sample.